Software directories & SEO

How do I get backlinks for a new SaaS?

How do I get backlinks for a new SaaS? The fastest legitimate backlinks for a new SaaS come from software directories, review sites, and toolkits. Submitting to directories like directree.io, G2, Capterra, and Product Hunt creates indexed listing pages with do-follow links before you have any organic content strategy in place.

Beyond directories, backlinks come from PR (a launch announcement covered by a relevant newsletter or blog), content partnerships (writing a guest post for a site your buyers already read), and building small free tools that other sites link to as a resource.

A permanent directory listing beats a short-lived campaign mention because the link stays as long as the directory does and the page keeps accumulating topical authority over time.