Flight Log

Stories and updates from the launchpad.

SaaS Go-to-Market Strategy: A Step-by-Step Example for Founders (With a One-Page Template)

SaaS Go-to-Market Strategy: A Step-by-Step Example for Founders (With a One-Page Template)

A SaaS go-to-market strategy in eight steps with a worked example, a one-page template, and what changes if you are bootstrapped or selling B2B. The five GTM motions explained.

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Soft Launch vs Hard Launch vs Phased: The 4 Types of Product Launch for SaaS

Soft Launch vs Hard Launch vs Phased: The 4 Types of Product Launch for SaaS

Soft launch vs hard launch for a product, not a relationship: what each means, a comparison table, when to pick each, plus phased and stealth launches for SaaS founders.

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SaaS Launch Checklist: 39 Steps From r/SaaS Threads and Real Launches (2026)

SaaS Launch Checklist: 39 Steps From r/SaaS Threads and Real Launches (2026)

A 39-step SaaS launch checklist built from what r/SaaS founders actually do, grouped by four weeks out, one week out, launch day and the week after, with the steps most founders skip.

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August champions: ManagedHorizons and TicketsData

August champions: ManagedHorizons and TicketsData

ManagedHorizons won Deep Space Run with 1,278 km and TicketsData won Star Hopper with 38,114 points. The August scores, the full board, and both products.

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Indie SaaS Launch: What Reddit Founders Say Actually Works

Indie SaaS Launch: What Reddit Founders Say Actually Works

What r/SideProject and r/SaaS founders report from real indie launches: the post that went viral, how the first users arrived, and what quietly failed.

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SaaS Launch Strategy: What Reddit Founders Say Works (2026)

SaaS Launch Strategy: What Reddit Founders Say Works (2026)

Two long r/SaaS threads, one launch strategy: pick a starving crowd, answer old threads, fix onboarding, and treat launch directories as a backlink.

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Best SaaS Launch Platforms in 2026, With Real Numbers

Best SaaS Launch Platforms in 2026, With Real Numbers

Eight SaaS launch platforms compared on cost, wait, backlink and the visits each actually sent a new product in its first weeks, plus a solo-founder pick.

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Website Launch Announcement: 12 Templates and Examples

Website Launch Announcement: 12 Templates and Examples

Twelve copy-paste website launch announcement templates for email, X, LinkedIn, Product Hunt and more, each with a filled-in example and a timing plan.

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How to Get SaaS Visibility: What Reddit Founders Say

How to Get SaaS Visibility: What Reddit Founders Say

Reddit founders agree on three moves for early SaaS visibility: directory submissions, community engagement, and launch events. Here is the honest breakdown.

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Best Places to Launch a SaaS: What Reddit Says (2026)

Best Places to Launch a SaaS: What Reddit Says (2026)

Where do indie founders actually launch their SaaS? Reddit threads across r/SaaS and r/SideProject agree on a short list. The honest 2026 breakdown.

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The Pre-Launch Phase: A 6-Week Checklist for Indie Founders

The Pre-Launch Phase: A 6-Week Checklist for Indie Founders

A practical 6-week pre-launch checklist for solo and small-team SaaS founders: what to work on each week, from positioning to launch-day execution.

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Best SaaS Launch Platform? What Reddit Says in 2026

Best SaaS Launch Platform? What Reddit Says in 2026

Reddit threads on r/SaaS and r/SideProject discuss which SaaS launch platforms actually drive results. Here is an honest breakdown plus where SaaS Rocket fits.

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The 2-Week SaaS Launch Plan for Indie Founders

The 2-Week SaaS Launch Plan for Indie Founders

A practical 14-day SaaS launch plan for solo founders, covering positioning, beta feedback, launch assets, launch day, and the crucial week after launch.

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How to Launch a SaaS: What Reddit Founders Say

How to Launch a SaaS: What Reddit Founders Say

What r/SaaS threads say about launching a SaaS product, honest expectations, and where a launch cinematic like SaaS Rocket fits in your plan.

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Why we built saasrocket.space

Why we built saasrocket.space

The honest story behind a free launch platform with a paper-cutout cinematic, a permanent star in the galaxy, and an auto-listing on directree.io.

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Launch your SaaS or explore the galaxy.