A website launch announcement has one job: tell the right people what changed and give them a reason to visit now. Below are twelve copy-paste templates, one for each channel, followed by a filled-in example so you can see the shape of a finished post. The examples use our own launches because we know exactly what was true when we posted them.
Use the timing table first, then jump to the template for the channel you are posting on. The last two templates cover a website redesign announcement, which needs a different opening from a brand-new launch.
The four things every announcement needs
- The change: what launched, relaunched, or improved.
- The audience: who should care.
- The payoff: what a visitor can now do.
- The next step: one action, one link.
Every template below includes all four. If you cut one, cut the backstory, not the next step.
When to post what: a launch-week timing plan
| When | What to post | Template |
|---|---|---|
| T-7 days | Teaser to your own list and socials: what is coming and for whom | 1, 2 |
| T-1 day | Heads-up to existing users and community: launch is tomorrow, here is the time | 9, 11 |
| Launch day, morning | The main announcement on every channel you own | 1 to 7 |
| Launch day, afternoon | The demo, screenshot or replay as a follow-up | 10, 12 |
| T+1 day | Answers to the questions you got, posted publicly | 5, 9 |
| T+3 days | What happened and what changed since launch | 6, 12 |
Post the main announcement once per channel. Follow-ups should add something new each time: a screenshot, a reply, a lesson. Posting the same text again is the fastest way to be ignored.
12 website launch announcement templates
1. Email to your list
Subject: [Product] is live
Today we launched [Product], a [one-line description] for [audience].
It helps you [outcome] without [painful alternative]. We built it because [reason in one sentence].
Try it here: [URL]
If you do, reply and tell me where it was clear and where it was confusing. I read every reply.
Example. Subject: saasrocket.space is live. Today we launched saasrocket.space, a launch platform for indie SaaS founders. Paste your product URL, watch a paper-cutout rocket carry your logo into orbit, and get a permanent star on a public galaxy map plus a shareable replay link. We built it because most launches disappear from the feed within a day and founders have nothing left to point at. Try it at saasrocket.space. If you do, reply and tell me which part felt slow.
2. X post
We are live: [Product]
Built for [audience] who want to [outcome] without [pain].
[URL]
Reply with the one thing you want us to improve first.
Example. We are live: saasrocket.space. Built for solo founders who want a launch people actually share, not a listing that sinks by lunchtime. Paste your URL, launch your rocket, keep your star forever. saasrocket.space. Reply with the one thing you want us to improve first.
3. LinkedIn post
We launched [Product] today.
It is for [audience] who need to [outcome]. We built it after seeing [problem or workaround] again and again.
The first version is focused on [specific use case]. It does not yet do [honest limitation].
Try it here: [URL]. Feedback is welcome, especially on [specific question].
Example. We launched saasrocket.space today. It is for indie SaaS founders who need a launch moment worth sharing. We built it after watching dozens of good products announce themselves with a single "we are live" post that nobody could pass along. The first version is focused on the cinematic, the galaxy star and the listing. It does not yet do launch scheduling or team accounts. Try it at saasrocket.space. Feedback is welcome, especially on how the replay link looks when you paste it into Slack.
4. Product Hunt maker comment
Hi everyone, I am [name], maker of [Product].
The problem: [one or two sentences].
What it does: [three short bullets].
What I would love feedback on: [specific question].
Everything is free to try at [URL]. I will be here all day answering questions.
Example. Hi everyone, I am Henrik, maker of saasrocket.space. The problem: a launch announcement lives for a day, then it is gone. What it does: turns your launch into a short paper-cutout cinematic, puts a permanent star on a public galaxy map, and gives you a replay link to share. What I would love feedback on: is the replay something you would actually send to a friend? Everything is free during early access at saasrocket.space. I will be here all day.
5. Reddit or community post
[Title: I built [Product] to fix [problem]. Here is what I learned.]
Context: [who you are, in one sentence, no titles].
The problem I kept hitting: [two or three sentences].
What I built: [plain description, no marketing words].
What worked and what did not: [honest bullets].
Link in the comments if the sub allows it. Happy to answer anything.
Example. Title: I built a launch platform that gives every product a permanent star. Here is what I learned. Context: solo founder, run a few small SaaS products. The problem I kept hitting: every launch post I wrote vanished within a day and I had nothing to show people a month later. What I built: paste your product URL, get a launch cinematic, a star on a shared galaxy map and a replay link. What worked: founders share the replay more than the listing. What did not: nobody cares about the leaderboard until they have a star of their own. Link in the comments, and happy to answer anything.
Read the rules of each subreddit before posting. Most allow a project post with context; almost none allow a bare link.
6. Blog post or press note
[Product] launches to help [audience] [outcome]
[City, date]. [Company] today launched [Product], a [description] for [audience].
[Two sentences on the problem and why existing options fall short.]
[Two sentences on what the product does and what is included at launch.]
"[One honest quote from the founder about why this exists.]"
[Product] is available today at [URL]. [Pricing sentence.]
Example. saasrocket.space launches to give indie founders a launch moment they can share. Stockholm, July 30 2026. saasrocket.space today launched a launch platform for SaaS founders. Most launch announcements disappear within a day, and the platforms that host them keep the attention. saasrocket.space turns a launch into a short cinematic, a permanent star on a public galaxy map and a product listing with a shareable replay. "I wanted every founder to have something to point at long after launch day," said Henrik, the founder. saasrocket.space is available today and is free during early access.
7. Homepage banner
New: [Product] is live. [Six-word payoff]. [Link text]
Example. New: launches are free during early access. Get your star in the galaxy. Launch now.
Keep it to one line. If a banner needs a second line, it needs a landing page instead.
8. Newsletter or Slack community mention
Quick one for this community: we launched [Product] today. If you [situation], it lets you [outcome] in [time]. [URL]. Sharing because a few of you asked about [problem] last month.
Example. Quick one for this community: we launched saasrocket.space today. If you have a product launch coming up, it gives you a replayable launch cinematic and a permanent public star in about two minutes. saasrocket.space. Not a pitch, just sharing since a few of you asked about launch assets last month.
9. Heads-up to existing users, the day before
Subject: Tomorrow: [what is changing]
Tomorrow at [time, timezone] we are launching [Product or feature]. Nothing you rely on changes. What you get: [two bullets]. If you spot anything odd after the switch, reply to this email.
Example. Subject: Tomorrow: the galaxy gets a fleet page. Tomorrow at 09:00 CET we are adding a browsable list of every launched product next to the galaxy map. Nothing about your listing changes. What you get: a plain page that links to your product, and a related-products block on every listing. If you spot anything odd after the switch, reply to this email.
10. Founder video script (30 seconds)
[0 to 5s] "This is [Product]." Show the screen, not your face, first.
[5 to 15s] "If you [situation], you know [problem]." Show the old way.
[15 to 25s] "Now you can [outcome]." Show the result, one action.
[25 to 30s] "It is live at [URL]. Tell me what to fix." Face on camera for the ask.
Example. This is saasrocket.space. If you have launched a product, you know how quickly the announcement disappears. Now you can paste your URL, launch your rocket, and keep a permanent star and replay link. It is live at saasrocket.space. Tell me what to fix.
Website redesign announcement templates
A redesign is not automatically news. Readers care only if something is easier for them. Both templates below lead with that.
11. Public redesign announcement
[Product] has a new home. We redesigned [site] so you can [find X, compare Y, do Z] faster.
What changed: [three bullets, each a visitor benefit, not a design detail].
What did not change: [pricing, your account, your links].
Take a look: [URL]. If something you used is harder to find, tell us and we will fix it.
Example. The saasrocket.space galaxy has a new home page. We redesigned it so you can find any launched product in two clicks. What changed: a searchable fleet page, related products on every listing, and a working 404 page that points you back to the map. What did not change: your star, your listing URL and your replay link. Take a look at saasrocket.space/tools. If something you used is harder to find, tell us and we will fix it.
12. Redesign notice to existing customers
Subject: Your [Product] account has a new look
We have redesigned [site]. Your data, plan and links are exactly where they were. Three things are easier now: [bullets]. One thing moved: [what and where]. Questions? Reply to this email.
Example. Subject: Your saasrocket.space fleet has a new look. We have redesigned the account page. Your listings, star and replay links are exactly where they were. Three things are easier now: editing your listing, downloading your launch video, and seeing your best run. One thing moved: the badge kit now lives under each listing instead of the top menu. Questions? Reply to this email.
Make it something people can pass on
Every template above ends with a link. The link works harder when it points to something worth sharing: a demo, a before-and-after, a short video, or a replay. That is the idea behind saasrocket.space: the launch itself becomes a small replayable event with a permanent place on the galaxy map, so your announcement has something to point to instead of a plain homepage link.
If you are planning the whole launch week, the two-week SaaS launch plan covers the days around the announcement, and the launch platform comparison shows where a first announcement actually sends visitors.
The final check before you post
Read the announcement as someone who has never heard of the product. They should be able to answer five questions in seconds: What is this? Is it for me? What can I do today? Why now? Where do I go next? If any answer is missing, add it before you add excitement.
Frequently asked questions
How long should a website launch announcement be?
Long enough to cover the change, the audience, the payoff and the next step, and no longer. On X that is three lines. In an email it is four short paragraphs. A blog post or press note can run to 300 words if it includes a quote and what is included at launch.
When should you announce a website launch?
Send a teaser about a week before, a heads-up to existing users the day before, and the main announcement on launch morning. Follow up the same afternoon with a demo or screenshot, answer questions publicly the next day, and post what you learned about three days after launch.
How do you announce a website redesign?
Lead with what is easier for the visitor, list what changed as benefits, and say clearly what did not change: pricing, accounts and existing links. Existing customers should get a separate, shorter notice that tells them where anything moved.
What should the subject line of a launch email say?
Name the product and say it is live: "[Product] is live" beats any clever line. For a redesign, "Your [Product] account has a new look" tells the reader up front that nothing is broken.