Launching a SaaS

What should I include on a SaaS launch page?

What should I include on a SaaS launch page? A SaaS launch page needs five things that answer a visitor's questions before they decide whether to sign up: a headline that names the problem you solve, a subheadline or short paragraph on who it is for, a demo or screenshot showing the product working, a clear call to action (free trial, waitlist, or buy), and social proof in some form -- even a single honest quote from a beta user.

Pricing deserves its own section: visitors who want to know the cost before signing up will leave if it is buried. If you are launching with a limited early-bird offer, state the deadline and what changes after it ends.

A shareable launch moment -- a cinematic, a demo video, or a public milestone -- gives visitors something worth sending to others.